Think about it. All the good stuff in life is the result of consistency. If this is true, why is it that we gloss right over it most of the time? If you ask people if consistency is difficult or easy, they say difficult. If you ask people if consistency is going to quick or long and drawn out, they say long and drawn out. No wonder we don’t want to think about it!
Consistency is a tough sell.
Here is the brutal truth:
George's One Sheet (pdf)
DownloadIt's not because they don't know what to do.
It's because they simply can't MAKE themselves
be consistent.
The tragedy is that the 80% are NOT in the 80% because they WANT to be there.
They are there because they are literally "wired differently" --- IN THEIR BRAIN. (It shows up on a functional MRI scan)
Until you have a strategy that takes this critical fact
into account---
YOU ARE NEVER GOING TO IMPACT YOUR NUMBERS AND RESULTS THE WAY THAT YOU COULD.
It doesn’t matter if it’s a new sales goal, customer service initiative, or diet and exercise regimen. UNLESS THEY ARE GIVEN A WORKABLE STRATEGY, over time, most people slide back to the norm.
Consistency Chain is that Workable Strategy.
"George Campbell’s message of reaching the 80% absolutely connected with our 170 TV sales managers. It became the buzz of our conference. He has such a great idea with his Consistency Chain concept. He’s onto something really big and would be a great speaker for any conference."
Jim Doyle, Sales Mgrs. High Performance Boot Camp
"George has a unique perspective that transcends the 80/20 rule that we have all been hearing about for years. After learning The Consistency Chain, you’ll come away with a strategy that will work for everyone and not just the 20%er’s. This is a philosophy that all business people need to be exposed to."
Jordan Adler, SendOutCards
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